from harpercollins learn more preface to paperback edition, march 2017 The Big Ten will help readers understand the importance of NAFTA, the rise of China, the connection between trade and human rights, and the imperatives for American foreign policy, business, and higher education. In this controversial book, Garten recommends a bold but feasible new agenda for CEOs – one that will not only require them to rebuild their tarnished reputations, but to partner with government in charting a new course that differs radically from what we’ve known in the 1980s and 1990s. 13 • Establishing a stronger foundation for free trade Please try your request again later. Hardcover Kindle In these times of intense change, what role should our most important business leaders play in society? A dramatic transformation of global power is under way, one only dimly recognized by most Americans. No one interested in the future can afford not to read, think about, and debate this book. ), Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Operating in a global market requires CEOs to rethink every aspect of their strategies. What role should business leaders play in this new era? But the bolder the vision, the more difficult the execution. Great global companies create cultures conducive to extensive internal and external collaboration and networking. Placing the individual personality at the forefront of history, Garten explores some critical issues, including how much influence can any one person have in transforming our world. Characterized by a myriad of competing forces, this new global economy is highlighted by unprecedented advances in technology of all kinds. • Rebuilding trust in markets and corporate America ). , © 1996-2020, Amazon.com, Inc. or its affiliates. The Mind of the CEO, Perseus/Basic Books, February, 2001. The ten countries to watch are spread across the globe: Mexico, Brazil, and Argentina in the Americas; China, India, Indonesia, and South Korea in Asia; Poland and Turkey in Europe; and in Africa, South Africa. Whether in everyday culture or matters of policy, this force has been experienced something at once general and monolithic. He addresses the critical questions facing American policy makers, business executives, educators, and concerned citizens, and he outlines the bold changes that will be necessary if we are to control our national destiny in the decades to come. As economics and trade now loom larger than nuclear stockpiles or Cold War ideology, those countries with the fastest growing economies have begun to rewrite the rules of power and influence in the world. The story of globalization, the most powerful force in history, as told through the life and times of ten people who changed the world by their singular, spectacular accomplishments. Jeffrey E. Garten was dean of the school from November 1995 to June 2005 and has been teaching at the school since he stepped down.Prior to serving as dean, he was undersecretary of commerce for international trade, 1993-1995, where he focused on trade and investment negotiations and policy towards big emerging markets—particularly China, India, and Brazil. The real Internet wars will not involve the dot-coms but will be fought among the traditional corporate titans. It tells who these men and women were, what they did, how they did it, and how their combined will and vision continue to shape our world today. • A Cold Peace: America, Japan, Germany and the Struggle for Supremacy (1992) Paperback Global CEOs are not nearly as powerful as many people think, nor do they see themselves that way. The Big Ten is the essential guide to the ten most important Big Emerging Markets. Garten calls for business leaders to engage in constructive public initiatives to an extent that we’ve not seen since the immediate aftermath of World War II. Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography. Many are overwhelmed by the complexity of what’s demanded of them. In addition, they pose powerful ethical and strategic dilemmas. We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads. We can no longer afford that luxury. The BEMs do not share our values regarding human rights, child labor, corruption, or environmental degradation, and our growing contacts with these societies are sure to violate our notions of fairness and our moral sensibilities. Based on extensive and highly personal interviews with forty CEOs around the world – people such as GE’s Jack Welch, AOL’s Steven Case, Allen & Co.’s Nancy Peretsman, Newscorp’s Rupert Murdoch, BP Amoco’s John Browne, Nokia’s Jorma Ollila, and Toyota’s Hiroshi Okuda – Jeffrey E. Garten takes us on a journey into the innermost thoughts of the world’s corporate titans and provides a context for understanding the turmoil in today’s boardrooms. • Cyrus Field, who became the father of global communications by leading the effort to build the transatlantic telegraph, the forerunner to global radio, TV, and the worldwide Internet. Radical change brings unprecedented opportunity to capture markets and enhance shareholder value. He describes the challenges that they must confront and the concrete steps that they must take in a number of areas: • Protecting homeland security All rights reserved. From Silk to Silicon tells the story of who these men and women were, what they did, how they did it and how their achievements continue to shape our world today.

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